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Monday, October 10, 2011

Apple tries to help doctors categorize medical apps, but falls short

A few months ago we started receiving e-mails from developers stating Apple was reaching out to them and was going to put certain medical apps from the main iOS store into specific categories in iTunes.

Obviously, we were excited to hear this, as we’ve written before how the Medical Category in the iOS store is cluttered with apps that health care professionals don’t need.

Unfortunately, with the rollout of the “Apps for Healthcare Professionals” category in iTunes, we’ve been more disappointed than excited. The imedicalapps team was expecting apps to be separated by specialities — or at least by broad medical professionals, such as “nursing”, “EMS”, and “physician centered” — but this was not the case. Apart from the issue with sub-categories, Apple missed the mark with not only the apps that were included, but also the extremely useful apps they excluded. iMedicalApps

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