JAMA using QR codes to make its content more interactive and accessible

The Journal of the American Medical Association (JAMA) recently moved to make its content more interactive, engaging, and accessible by inserting QR codes into its articles. QR codes (or quick response codes) were originally designed by a Toyota subsidiary for tracking cars throughout the manufacturing process, but have more recently found application as marketing tools for everyone from Walmart to small mom-and-pop shops. iMedicalApps